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The Media Transformation Challenge @ Northwestern Medill is celebrating its 20th year with renewed support from Google, expanding MTC’s ability to help journalism leaders turn urgent industry challenges into measurable results and longer-term resilience.

Orlando Bailey’s MTC @ Medill experience helped sharpen Outlier Media’s strategy to move from unknown to indispensable in Detroit, driving major gains in newsletter growth, event attendance, small-dollar giving, and community impact through experiments in in-person engagement, gamified information, and print.

Media Transformation Challenge Fellows gathered at Northwestern’s downtown Chicago campus for a June session focused on performance challenge momentum, negotiation, stress and leadership, value proposition, and the hardest dynamics leaders must resolve between now and September.