2024 Fellows Conclude Program's Third Session in Salt Lake City
July 3, 2024
The MTC Class of 2024 wrapped week three of its year-long fellowship hosted by Coaches Lauren Gustus and Danyelle White at their Salt Lake Tribune offices in Salt Lake City, Utah, last week.
“This is halftime,” executive director Charlie Baum said at the start of the week. “It can often be the most challenging portion of the Fellowship as you bump into blockers and setbacks on your way up the S-curve.”
Early in the week, Fellows shared progress on their performance challenges in small groups, then spent time reviewing and recontextualizing MTC Tools like Assumptions vs. Knowledge, Momentum, Stakeholder Mapping, and Temperament Types.
Mid-week, MTC Coaches White and Fran Scarlett led sessions on Scorecarding and Negotiation, respectively, punctuated by a hiking, shopping and dining excursion to Park City.
The week rounded out with short progress updates from the 25 senior media executives, including:
– A large, local newspaper marketing lead shared progress on driving Millennial adoption through a potent rebrand, and content pivot centered on targeted verticals, newsletters, and personalization.
– A hyper-local digital publication is accelerating evolution from city-centric to regional publication by developing custom coverage pillars and growing audience-centric reporting in adjacent counties.
– A global content provider updated Fellows on its challenge of deepening audience engagement through a focus on social and persona-driven reportage.
Fellows were encouraged to measure progress rigorously, and reminded to celebrate insight, capacity, process and outcome wins with their colleagues in order to drive transformation in their organizations.
“For me, the week crystallized how important it is to be able to measure the impact we’re making at our news organizations,” New York Amsterdam News Executive & Investigative Editor Damaso Reyes said. “Measuring impact helps me build momentum, and keep on track.”
Fellows gather again in New York City in September.
