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In an industry where disruption is the norm and resources are tight, there’s rarely time for perfect. That’s why Media Transformation Challenge (MTC) fellows are embracing a mindset of experimentation known simply as “Design/Do.” More than a strategy, it’s a discipline—one that empowers newsroom leaders to turn bold ideas into measurable outcomes.

On the eve of receiving the National Association of Black Journalists’ Ida B. Wells Award, Two-time MTC Fellow and current MTC Coach, Amanda Barrett, Vice President of News, Standards and Inclusion at The Associated Press, sat down to reflect on her journey.

A core tool of the Media Transformation Challenge, RAOOI offers newsroom leaders a framework to connect their daily activities to their long-term goals.

As Managing Editor of Axios Local and a former CNN producer, Delano Massey’s been at the helm of some of the most dynamic shifts in journalism. But it was a personal and professional crossroads that led him to the Media Transformation Challenge (MTC).

Applications are now open for the 2026 cohort of Media Transformation Challenge (MTC) Executive Leadership Fellowship, an intensive, year-long executive program designed to help media professionals drive performance-based change in their organizations.

Applications are now open for the 2026 cohort of Media Transformation Challenge (MTC) Executive Leadership Fellowship, an intensive, year-long executive program designed to help media professionals drive performance-based change in their organizations.

The Media Transformation Challenge (MTC) Class of 2025 wrapped up the second week of its year-long fellowship at the Poynter Institute last week, marking another milestone in their transformational journeys.

Media Transformation Challenge Knight Fellow Ethar El-Katatney (’25) earned her journalism bona fides in Cairo, Egypt, before the revolution there motivated a move the United States. After a decade in roles at AJ+, The Wall Street Journal, and Bloomberg, Ethar joined Documented, a non-profit newsroom dedicated to reporting with and for immigrant communities in New York City, the day after the election.

2024 Fellow and Managing Editor Emma Patti, began her MTC Journey in January with the challenge of transforming her fledgling, city-centric startup to a more performance-oriented newsroom serving all of Maryland. In the final update on her participation in the yearlong program, Emma shares how the program’s tools, coaches, and cohort, helped her exceed her goals.

These 32 executives just began a yearlong program recognized for its unique tools, coaching support, and interconnected alumni network​